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Search engine optimization (SEO) is the practice of increasing your website’s visibility and rank in search engine results pages (SERPs). This can be accomplished by optimizing the website’s content, structure, and on-page components, such as titles, metatags, and anchor text.
A website that is properly optimized will receive more traffic from search engines, which can lead to an increase in clients and sales.
Search engine optimization of your website helps reduce costs, and works to increase the effectiveness of your website to produce quality traffic that creates sales.